We are a 44-year-old brand that is seeking a marketing research to identify and assess our current market, as well as help identify unmet needs or future trends.

We want your help assessing the market with fresh eyes and fresh ideas. Historically, we have been strong in a small niche of a much larger market. How do we keep our current market position while expanding to the next step in the market?

Apollo doesn't have a marketing department. We have had agencies on and off over the years and a marketing individual hear and there.

Our Partnership offers a huge opportunity to impact a small business that is trying to make a difference for our Elderly. We will open our company to you and do what we can to provide direction. However, we prefer to empower you to dig in and have a large voice in our market assessment.

Tasks include:

• Become familiar with our target market, products, and services.
• Researching the new customer demographic that we would like to reach.
• Develop a strategy to become the market leader in new adjacent markets.
• Recommending other demographics to consider in the future.

Detailed and Actionable recommendations at the strategic and tactical levels.

Ideas, Ideas, Ideas. Then supported with weighing real-world actions. Ideas are awesome, but being able to execute them is the most critical piece.

Market Analysis.

Research Skills